What is Variable Data Printing?

Variable Information Printing (VIP), Personalized printing, Variable Data Printing (VDP), Customized printing, Database Publishing, or however it is called, refers to the printing of unique documents in one print run.

This is done by merging information from database records with a static document design. VDP is the most important driving factor in digital On Demand Printing. it allows you to not simply print identical copies, but to print a targeted message!

Personalized Direct Mail campaigns, like this promotional piece for a particular car brand, are the most popular application of variable data printing.

Most people know about Variable Information Printing because they will have seen transactional documents, such as bank statements, credit card bills, or investment performance reports. Others have received Direct Mail pieces telling them something like "Congratulations John, you are already a winner!" Serial number printing on bills and receipts, expiration dates on products, billing statements ? all have been printed for many years.

Our VDP Work-flow

To help you on the front-end, our prepress staff combines their creativity with a thorough knowledge of digital print production, ensuring you of effective, efficient business communications. Our staff is also available to help you with the technical issues involved in file creation, preparation and printing. Whether you have questions about trapping, PDF files, color issues or any other technical questions, we're just a phone call away @ (8621) 5208 0348